China will take decisive measures to stop counterfeits and poor-quality products from beingexported to Africa, the Middle East, Latin America and countries along the Belt and RoadInitiative regions to ensure that the reputation of national brands is not smudged, top officialssaid on Monday.

The government will deploy more resources and manpower to increase its supervision ofdaily necessities, electronics, cosmetics, garments and pharmaceutical products beingexported to these destinations, and crack down on illegal activities like forged exportcertificates and official seals, stealing quarantine clearance documents and selling clearancepapers.

Chai Haitao, deputy director of the Office of the National Leading Group for Combating IPRInfringement and Counterfeiting, said even though China exported $2.21 trillion of goods andbecame the world's largest goods trader in 2014, still, some domestic and foreign criminalsare collaborating with each other to manufacture counterfeits and low-quality products forexports to make profit.

"This has not only damaged the interests of foreign consumers, but also hurt the image andreputation of Chinese products in the world market," said Chai.

The government move is aimed at maintaining balanced and sustainable trade and boostingdomestic manufacturers' global branding, especially under the current weak global tradeenvironment, he said.

China will also actively check intellectual property infringement and counterfeiting in cross-border e-commerce activities, as well as strengthen cooperation with law enforcementdepartments of foreign countries, including the United States, Egypt, Saudi Arabia andPakistan.

The Ministry of Commerce has urged economic and commercial counselors in more than 140countries to establish specialized teams to protect interests of Chinese brands.

Data showed China has seized counterfeits and poor-quality products valued at 1.9 billionyuan ($299 million) since 2010.

"A major reason for the frequent trade frictions is the low price of China's goods," said YuBin, deputy director-general of the department of policy and legal affairs at the GeneralAdministration of Customs.

"Once the quality of our products is improved, prices will go up and foreign nations will find ithard to blame China."

The General Administration of Customs has till date unearthed 2,197 cases of illegalshipments since April this year. It has taken 708 law enforcement actions to track and seizecounterfeit goods with a total value of 80.3 million yuan between January and October thisyear.

"Improving the quality will boost the reputation of 'made in China' products," said LiuShiyuan, deputy director-general of the department of inspection and quarantine clearanceat the General Administration of Quality Supervision, Inspection and Quarantine.

Reprinted From China Daily