LOS ANGELES – The hit British series "I'm a Celebrity ... Get Me Out of Here!" is about to receive its second chance with American audiences in an adaptation for NBC.

The network is in negotiations with producer Granada America for another stateside reincarnation of the U.K. reality format, first tackled by ABC six years ago, when it launched a short-lived U.S. version.

Details on the potential NBC version of "I'm a Celebrity" are still under wraps. In the U.K. original, celebrities live in harsh tropical conditions and compete in challenges to earn rewards such as food and other basic comforts. One by one, the players are evicted.

NBC is said to be looking at a summer launch for "I'm a Celebrity," which is expected to receive an order for at least a dozen episodes. Sources said the network is considering running the show as a weekday strip, airing five nights a week as it does in the U.K.

ABC's 2003 version of "I'm a Celebrity" arrived in the wake of CBS' game-changing success with "Survivor." Comparisons between the two shows plagued the ABC launch, resulting in CBS filing an unsuccessful lawsuit claiming copyright infringement. At the time, U.S. audiences were used to casts of relatable unknowns in broadcast reality competition series, which were emphasizing real-life intensity, while U.K. audiences already had embraced the lighter mixture of celebrities and reality contests with "Celebrity Big Brother."

Since then, "I'm a Celebrity" has spread internationally and remained one of the most popular reality shows in the U.K. Its most recent eighth season on ITV, which included Martina Navratilova and George Takei, delivered the franchise's highest ratings since 2005. Meanwhile, celebrity-stocked unscripted fare such as "Dancing With the Stars" and "Celebrity Apprentice" has gained widespread acceptance in the U.S.