How to Choose the Most Appropriate Exhibition in China?

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With the trend of economic globalization, China has become the main destination of numerous overseas enterprises seeking opportunities to open new markets. Enterprises will know more about China’s market rapidly and overally and test the new products
With the trend of economic globalization, China has become the main destination of numerous overseas enterprises seeking opportunities to open new markets. Enterprises will know more about China’s market rapidly and overally and test the new products and release a new brand to customers by participating an exhibition. However, it is very important to select the right when attending the exhibition especially a foreign one. For overseas enterprises, the following factors should be paid much attention to:
 
Exhibition Property
Different exhibitions have different properties. They can be divided into image exhibition and commercial exhibition by the exhibition purpose; they can be divided into public exhibition and professional exhibition by the composition of audiences; they can also be divided into retail exhibition and ordering exhibition by the mode of trade. According to the trade pattern can be divided into retail exhibition and order. In developed countries, different kinds of exhibitions have clear boundaries, however, But in developing countries, exhibitions are often difficult to have a accurate classification due to the economic environment and the lever of exhibition industry. Exhibitors should select the most appropriate exhibition according their own needs.
 
Exhibition Visibility
With the development of Modern exhibition industry, each exhibition of its kind has formed its own "position". Generally speaking, the better visibility of the exhibition, the more participators and buyers it could attract, and the higher the possibility of a deal. If the exhibition is a brand new one, then the sponsor and his power in the industry will be the key point. Therefore, a survey for China’s exhibition industry is need before participation.
 
Exhibition Contents
A key feature of the modern exhibition industry is specialization, that is, exhibitions with the same theme can be divided into many small professional ones. For example, a beer exhibition may exhibit malts and hops or brewing technology or manufacturing equipments or packing materials and process technology or the simply the brands.
 
Exhibition Time
Any product has its own life cycle, namely, newborn period, developing period, mature period, saturation period and decline period. There are certain laws between the exhibition efficiency and the product cycle. To common products, an exhibition will get twice the result with half the effort during their newborn and developing period, and will get half the result with twice the effort during their mature and saturation period; however, an exhibition will get nothing during products’ decline period.
 
Exhibition Site
The ultimate purpose of participating in an exhibition is to sell products in this region, so must research should be done to ensure whether the exhibition site has the target market and there is a potential purchasing power.
 

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