The term of ecotourism was firstly put forward in 1983 by Ceballas-Lascurain, the Special Advisor of International Union for Conservation of Nature and Natural Resources (IUCN). At that time, two key points were raised. Firstly, the main objects of ecotourism should be natural scenery. Secondly, these objects should be protected from damage. Therefore, ecotourism emphasizes more the protection for natural sceneries. It is a sustainable development of tourism.Nowadays, with people’s environmental awareness greatly raised, the concept of ecotourism becomes very populous once it was put forward. According to different actual conditions, every country has formed its own distinct ecotourism.
The ecotourism in western countries develops well. They emphasize more the protection for natural resources. In developing ecotourism, they avoid to put up large-scale installations so as to maintain the natural beauties. And no transport tools are available. Tourists should walk on foot instead of by bus or car. All in all, they try their best to eliminate the influence of human beings to the nature.
At the end of 2008, China National Tourism Administration (CNTA) confirmed 2009 as “China Ecotourism Year” and the concept of ecotourism began to put into practice. Local tourism administrations also began to promote ecotourism and did some detailed work to protect the natural resources. On New Year’s Day of 2009, “China Ecotourism Year” was officially launched in Sanya, the beautiful seaside city of China. In April, as the coming of high season, all the famous attractions provided ecotourism program, making contribution to the development of ecotourism in China.
Under the guideline of “Starting green tourism to feel the ecological civilization”, all scenic spots make great publicity of ecotourism and release attractive travel routes for tourists all over the world.
As the only network media which promotes “China Ecotourism Year” to the outside world, China Service Mall (www.at0086.com) is responsible for introducing the ecological and beautiful China to the world.
