This is an article to introduce the Chinese advertising law. It is very useful to the people who want to advertising in China. It tells you a lot of information about what you need to comply with in China advertising Business.
Article 1 the law is formulated to normalize the advertising business, promote sound development of advertising, protect the legitimate rights and interests of consumers, and safeguard the social and economic order and to give full play to the positive role of advertising in the socialist market economy.
Article 2 Advertisers, advertising agents and advertisement publishers shall abide by this law in engaging in advertising business within the territory of the People's Republic of China.
The term "advertisement" used in this law refers to commercial ads that publicize, directly or indirectly and through certain media or forms, some kind of commodities or services at the expense of the suppliers of the commodities or services.
The term "advertiser" refers to a legal person, an economic organization or an individual that designs, produces and publishes advertisements by one's own effort or others through an entrustment in order to promote one's own sales of goods or services.
The term "advertising agent" refers to a legal person, an economic organization or an individual that provides services in designing and producing advertisements or providing related services on the commissioned basis.
The term "advertisement publisher" refers to a legal person or an economic organization that publishes ads for advertisers or for advertising agents entrusted by advertisers.
Article 3 the contents of an advertisement shall be true, lawful and conforming to the requirements in the building of a socialist spiritual civilization.
Article 4 Advertisements shall not resort to any falsehood to a deception or misleading to the consumers.
Article 5 Advertisers, advertising agents and advertisement publishers shall abide by the laws, administrative decrees and regulations and the principles of fairness, honesty and credit worthiness in carrying out advertising activities.
Article 6 Administrations for industry and commerce of the people's governments at and above the county level shall administer and supervise over the activities of advertising.
