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The Oriental Pearl TV Tower is located in Pudong Park in Lujiazui, Shanghai. The tower, surrounded by the Yangpu Bridge in the northeast and the Nanpu Bridge in the southwest, creates a picture of 'twin dragons playing with pearls'. The entire scene is a photographic jewel that excites the imagination and attracts thousands of visitors year-round.

This 468 meters high (1,536 feet) tower is the world's third tallest TV and radio tower surpassed in height only by towers in Toronto, Canada and Moscow, Russia. However, even more alluring than its height is the tower's unique architectural design that makes the Oriental Pearl TV Tower one of the most attractive places anywhere. The base of the tower is supported by three seven-meter wide slanting stanchions. Surrounding the eleven steel spheres that are 'strung' vertically through the center of the tower are three nine-meter wide columns. There are three large spheres including the top sphere, known as the space module. Then there are five smaller spheres and three decorative spheres on the tower base. The entire structure rests on rich green grassland and gives the appearance of pearls shining on a jade plate.

Visitors travel up and down the tower in double-decker elevators that can hold up to fifty people at the rate of seven meters per second. The elevator attendants recite an introduction to the TV Tower in English and Chinese during the rapid 1/4-mile ascent. Once you reach your destination, you will be amazed at the variety of activities available as the various spheres and columns actually house places of interest, commerce, and recreation. The inner tower is a recreational palace, while the Shanghai Municipal History Museum is located in the tower's pedestal. The large lower sphere has a futuristic space city and a fabulous sightseeing hall. From here, on a clear day a visitor can see all the way to the Yangtze River. The base of the tower is home to a science fantasy city. The five smaller spheres are a hotel that contains twenty-five elegant rooms and lounges. The pearl at the very top of the tower contains shops, restaurants, (including a rotating restaurant) and a sightseeing floor. The view of Shanghai from this height fills you with wonder at the beauty that surrounds you. When viewed from the Bund at night, the tower's three-dimensional lighting makes it a delight of brilliant color.

It is amazing that this ultra-modern tower combines ancient concepts such as the spherical pearls, with 21st Century technology, commerce, recreation, educational and conference facilities. All of this and it really is a TV and radio tower that services the Shanghai area with more than nine television channels and upwards of ten FM radio channels. Truly, 'oriental pearl' is the most suitable name for this tower.