The TV show "A Bite of China" not only has it sparked a growing food craze, but also interest in Chinese culture and cuisine.

A voyage of food and culture. Travelling across China, filming the creation of gourmet delights. In the impressively diverse cuisine styles lies the culture of China.

Yu Dan, a culture studies scholar says, "For Chinese people, food is more than just satisfying hunger. It has a manner of its own and rules of living. Courtesy and customs are carried out by the ceremonial sense toward food. It reflects the humble love of Chinese people for food. It is gratitude and respect."

"A Bite of China" delivers the sweet sense of food from the tip of the tongue deep to one’s heart. Memories of the old days remind people of how Chinese ancestors treated traditional food in a natural and harmonious way.

Yu Dan says, "In a time when food safety is becoming a hot topic, ’A Bite of China’ offers a sense of modest trust and relief, that when there have been no chemical additives and modern procedures, we Chinese people could also eat very well. It shows confidence in Chinese way of living."

The seven - episode TV show began just two weeks ago on CCTV Channel One, and has caused a culinary craze that continues long after the program credits roll.