Business schools to focus on CSR edu
            
            
                November 29,2011
                Editor:AT0086.com| Resource:globaltimes.com
                            
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                Enterprises and schools should place more stress on corporate social responsibility (CSR), according to the consensus reached by entrepreneurs, professors and specialists at the 2nd PRME Asia Forum, hosted by the Tsinghua University (THU) School of Economics and Management in Beijing on Saturday.
            
            
                Enterprises and schools should place more stress on corporate social  responsibility (CSR), according to the consensus reached by  entrepreneurs, professors and specialists at the 2nd PRME Asia Forum,  hosted by the Tsinghua University (THU) School of Economics and  Management in Beijing on Saturday.
Companies with CSR will be  more competitive and business schools integrating CSR education will  attract more students from all over the world, said Liu Meng, China  Representative of United Nations Global Compact Office.
"A  company should pay more attention to its CSR even it doesn't earn  profits," Yuan Yue, chairman of the Beijing-based Horizon Group, a  consulting company, said at the forum.
Though CSR is a flexible  standard for a company, it often limits a company's development in  certain early phases, said Xie Weijun, senior engineer of China  Minmetals Corporation.
"The problem is how to balance CSR and making profits. After all, a company must earn money to survive," Xie said.
CSR  could reshape a company's "Emotional Quotient", according to experts,  which refers to the goodwill the company maintains in the eyes of the  public.
"Costs do exist behind CSR. As a middle and senior  manager, I know that what we do is not only to uphold good values, but  also deliver them in a skillful way, letting them become a natural part  of people's working lives," said Liu Chaolin, a MBA candidate from  Peking University.
Recently, the biggest change taking place in  business schools is a greater stress on non-profit aspects, including  social equality, said Yong-Seung Park, professor with  Kyung Hee  University school of business in South Korea.
The forum, themed  "Rethinking responsible management education in Asia", attracted more  than 300 entrepreneurs, scholars and students from all over the world.