Business schools to focus on CSR edu

November 29,2011 Editor:AT0086.com| Resource:globaltimes.com

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Enterprises and schools should place more stress on corporate social responsibility (CSR), according to the consensus reached by entrepreneurs, professors and specialists at the 2nd PRME Asia Forum, hosted by the Tsinghua University (THU) School of Economics and Management in Beijing on Saturday.
Enterprises and schools should place more stress on corporate social responsibility (CSR), according to the consensus reached by entrepreneurs, professors and specialists at the 2nd PRME Asia Forum, hosted by the Tsinghua University (THU) School of Economics and Management in Beijing on Saturday.

Companies with CSR will be more competitive and business schools integrating CSR education will attract more students from all over the world, said Liu Meng, China Representative of United Nations Global Compact Office.

"A company should pay more attention to its CSR even it doesn't earn profits," Yuan Yue, chairman of the Beijing-based Horizon Group, a consulting company, said at the forum.

Though CSR is a flexible standard for a company, it often limits a company's development in certain early phases, said Xie Weijun, senior engineer of China Minmetals Corporation.

"The problem is how to balance CSR and making profits. After all, a company must earn money to survive," Xie said.

CSR could reshape a company's "Emotional Quotient", according to experts, which refers to the goodwill the company maintains in the eyes of the public.

"Costs do exist behind CSR. As a middle and senior manager, I know that what we do is not only to uphold good values, but also deliver them in a skillful way, letting them become a natural part of people's working lives," said Liu Chaolin, a MBA candidate from Peking University.

Recently, the biggest change taking place in business schools is a greater stress on non-profit aspects, including social equality, said Yong-Seung Park, professor with  Kyung Hee University school of business in South Korea.

The forum, themed "Rethinking responsible management education in Asia", attracted more than 300 entrepreneurs, scholars and students from all over the world.

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