Denmark on Tuesday launched the first-ever website aiming to enable talented Chinese students and professionals to connect directly with Danish universities and firms.

Backed by top Danish companies and universities, the Sino-Danish Network (www.sinodanishnetwork.com) aims to become a platform for Danish companies to recruit from the pool of future Chinese talents, the Foreign Ministry said.

The website’s partners include leading Danish companies such as Arla Foods, Carlsberg, Chr. Hansen, Danfoss, Grundfos and Maersk, which will provide the network with open vacancies for Chinese students and professionals.

To promote itself, the Sino-Danish Network is also opening accounts in two of China’s most popular social media sites, Sina Weibo and Renren, according to the statement.

For Chinese students and professionals, the website offers an opportunity to make themselves directly visible to Danish universities and companies, it said.

Furthermore, the website will act as a kind of forum for Sino-Danish Alumni and connect experienced people around China with those from Denmark or Danish companies.

“Many Chinese already have relationships with Denmark either from working in a Danish company or simply by interest. Others are studying in Denmark or are alumni from Danish institutions,” Danish Ambassador to China Friis Arne Petersen said Tuesday.

“We want to better connect with these ‘Sino-Danes’ in order to get a mutually-inspiring network and community with exchanges in a range of fields, including professionally, culturally and socially. With the Sino-Danish Network, we now have a forum for gathering and developing this network.”

The network is the first initiative of a Top Talent Program run by the Shanghai-based Innovation Center Denmark, a Danish diplomatic mission in China aimed at attracting Chinese talent to study at Danish universities or pursue a career with Danish companies.