A ceremony was held on Wednesday to mark the founding of an organization dedicated to studies into improving China's public image and conducting people-to-people diplomacy with other countries.
BEIJING, May 16 (Xinhua) -- A ceremony was held on Wednesday to mark the founding of an organization dedicated to studies into improving China's public image and conducting people-to-people diplomacy with other countries.
The China Institute for International Communication Strategy (CIICS),co-sponsored by the Chinese People's Institute of Foreign Affairs (CPIFA) and the Communication University of China (CUC), is dedicated to research in public diplomacy, promotion of culture, art, media relations and other related fields, according to its press release.
The CIICS, aiming to becoming a think tank and academic research institution with global influence, was established as recent years have witnessed increasing exchanges between China and other countries in all walks of society.
Zhao Qizheng, a senior member of the CIICS council and chairman of the Foreign Affairs Committee of the Chinese People's Political Consultative Conference, the top political advisory body, said at the ceremony that the fundamental purpose of the institute is "to tell the world about a true China."
"Not only should we have contact with foreign governments or enterprises, but we also need to make studies on how to communicate with non-governmental bodies, the media and people in foreign countries."
Li Zhaoxing, chairman of the Foreign Affairs Committee of the National People's Congress and a former foreign minister, was chosen as honorable chairman of the institute's council.
CPIFA vice president Lu Shumin, and Su Zhiwu, president of the CUC, were elected as presidents of the council.