The first Luanhe River Cultural Festival kicked off in Luanxian County, nearby Tangshan in Hebei Province on October 12, to commemorate the city's history, which is largely unknown to people today.
            
            
                The first  Luanhe River Cultural Festival kicked off in Luanxian County, nearby  Tangshan in Hebei Province on October 12, to commemorate the city's  history, which is largely unknown to people today.
Invited by the local  government, historians, cultural scholars and artists from across the  country assembled in Luanxian for the festival and discussed how to  develop local cultural heritage and tourism resources.
The history of  Luanxian reaches back to about 3,000 years ago. The ancient Chinese  established Luanzhou (the former name of Luanxian) and thrived there  because of the Luanhe River, which starts in west Hebei Province and  flows into the Bohai Sea. Therefore, people regard Luanhe River as the  mother river of their local civilization.
As a land-water  transport hub in China, Luanxian attracted tens of thousands of  merchants to do business there and enjoyed a reign of prosperity for  nearly 1,000 years. Also, both farming and nomadic cultures converged in  this area along the Luanhe River, which contributed to a brilliant  multi-cultural environment in the county.
With abundant mineral  resources, Luanxian has been an economic and transport hub in east Hebei  Province since the late 19th century. But the county has decided to  reclaim its former glory through regeneration. Instead of relying on its  industrial power, the county will explore its cultural heritage and  develop leisure tourism featuring local traditions.
Luanxian has achieved  rapid industrial growth since 1978. In recent years, the county has  established six economic parks and several industry chains, such as  metal refining, equipment manufacturing, agriculture and services.
Sijiaying iron ore  mine—the second largest iron ore mine of Asia located 10 km south of the  county, was put into production in 2008, and became an important pillar  of the local economy. By the end of 2010, the GDP of the county had  reached 26.2 billion yuan ($4.12 billion), which ranked 17th at the  county level in Hebei Province.
However, the Luanxian  people won't rely only on nonrenewable resources for future development.  The heavy industry has polluted the environment. Locals realize that  there should be a balance between economic growth and environmental  protection. Luanxian also has huge potential to develop and promote its  immense traditional cultural treasures.
"We have to develop  with both feet—one is the established industrial sector, and the other  is culture and tourism, because economic growth cannot be sustained by  exploiting ore mines forever," Lu said. The booming cultural sector and  tourism sector can boost local urbanization, raise the image of the  county and improve the quality of the people's livelihoods," said Lu.
As part of the 12th  Five-Year Plan (2011-15), Luanxian has made a plan to support local  cultural projects and improve tourist facilities to realize sustainable  development. Some of the scheme's projects are already under  construction.
Luanxian has adopted a  market-based approach to developing its tangible and intangible  cultural heritages under the guidance of the local government. For  example, Chuxiong Huitong Co. Ltd., a real-estate company of Yunnan  Province, signed a contract with the county government to rebuild  ancient Luanzhou city. Upon completion, a scenic complex with  traditional Chinese architecture, covering 133.3 hectares and containing  key historic sites, such as the ancient gate tower, county office  building typical to the Qing Dynasty (1644-1911), a bell tower and a  drum tower. All the buildings will be built as they were during the Qing  Dynasty.
"The company plans to  invest 5 billion yuan ($787.5 million) in the project," said Wu Yusheng,  the contractor of the ancient city project. "Our company has completed  several tourism projects including restoration projects across the  country, achieving success for local tourism industries."
Huitong has also  restored ancient towns in Yunnan in southwest China. One project for the  Yi ethnic people, which was finished in 2005, has become the tourism  backbone in the city of Chuxiong, said Wu.
The Luanxian  Government is cooperating with Huitong because of its rich experience on  developing tourism resources featuring traditional culture and ancient  architecture.
The ancient city  project, which was started in April 2010, is scheduled to be completed  in 2015. It is not only a restoration of traditional architectures but  also a comprehensive tourism complex, including a residential quadrangle  courtyards, shops, restaurants, pubs, hotels and conference centers.  Tourists will find everything in this district that they would need for a  historic and relaxing experience.
Skyscrapers,  quadrangle courtyards and a beautiful river bank area will complement  the renewed Luanxian by combining ancient architecture with modern  infrastructure.
The county has also  launched an extensive program of rebuilding and redecorating heritage  sites. For instance, the Wenfeng Pagoda was first built on the top of  Yanshan Mountain near Luanzhou in 947 during the Liao Dynasty  (916-1125). But the ancient tower was damaged in the Tangshan Earthquake  in 1976. The pagoda was eventually rebuilt in 2009. Standing atop the  hill, people can enjoy a bird's eye view over the county and Luanhe  River.
In addition to the  tourism resources, the county is located near the arterial traffic  highways and railways that link Beijing, Tangshan and northeast China,  which is an advantage to develop tourism and the service industry.  Statistics released by the county government shows that 1.38 million  tourists that have visited Luanxian in the first 10 months of 2011. As a  mid-way station, millions of tourists may stop at Luanxian for a short  stay during holidays every year, which will provide a needed boost to  the local tourist industry.
By 2015, the annual  number of tourists in the county is expected to increase to 4 million.  The annual tourism income is expected to exceed 1.5 billion yuan ($236.4  million) which will account for over 10 percent of its GDP, said Lu.
On the opening day of  the Luanhe River Cultural Festival, the Research Center of the Luanhe  River Culture was founded, aiming to protect and promote traditional  cultural heritage. The river flows through 27 cities and counties, but  Luanxian is the only one that dedicates funds to the study of the  traditional culture along the waterway.
"Without a prosperous  cultural sector, a city won't have its own spirit no matter how big it  is," said Lu. In fact, Luanxian is the hometown of many arts and crafts,  such as Pingju Opera (a local opera of north and northeast  China), shadow play and paper cutting. These arts and crafts typically  represent the characteristics of the Luanhe River area as civilization  spread from inland areas to the northeast in ancient times. Such art  forms were enriched by the local people.
Luanxian has built  museums and repaired historic sites to preserve its intangible culture  heritage in recent years. For example, local museums have a collection  of more than 1,000 pieces of cultural works and historic relics. And a  cultural park in the county also presents 100 historic figures and  stories of the area through statues and murals.
Today, Luanxian is  making efforts to boost its cultural and tourism sectors. For the people  of Luanxian, only by transforming the intangible heritage into a  durable impetus will the county embrace sustainable development and a  bright future.