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                BEIJING - The importance of promoting culture, both domestically and  internationally, was placed center stage at a key leadership meeting.
A pledge was made to boost China's cultural influence internationally  and provide the sector with more resources domestically at a plenary  session of the Communist Party of China (CPC) Central Committee, which  ended on Tuesday.
President Hu Jintao addressed the meeting, which opened on Saturday.
In a guideline endorsed at the conference, the leaders stressed that  China is facing an imperative need to boost its "cultural soft power"  and enhance the global image of its culture.
Culture is emerging as an important part of the country's  comprehensive competitiveness, according to a communiqu released at the  end of the meeting.
The country should not only provide its people with an ample material  life, but also a healthy and rich cultural life, the document said.
"Culture has increasingly become a major element bringing together  the people and the creative power of the Chinese nationality," the  communiqu said.
"It is a major factor in the nation's comprehensive competitiveness  as well as the backbone of the country's economic and social  development.
"It is the aspiration of our people to enrich their spiritual and cultural lives."
The communiqu also announced that the CPC will convene its 18th national congress in the second half of 2012.
The guideline "covers more than ideology and morality, it also  stipulates that the country should provide more cultural products for  the public and invite private and foreign capital into the field", Xiang  Yong, vice-president of Peking University's Institute for Cultural  Industry, said.
The country has given economic growth more attention, while cultural  development has not been high on agenda, Xiang told China Daily.
Zhao Qizheng, chairman of the Foreign Affairs Committee of the  Chinese People's Political Consultative Conference, and also a former  minister of the State Council Information Office, said culture is a  fundamental attribute of a nation.
With the government's unprecedented weight thrown behind the  development of the cultural sector, the country is expected to reverse  what he described as a "deficit" in global cultural exchanges.
To align culture with the country's global standing, authorities have  pledged to allow it to play a more central part in economic and social  development.
"Culture is a major driving force for economic growth, just next to  the finance industry," said Liu Shanying, a researcher with the Chinese  Academy of Social Sciences, the country's top think tank.
"It is a golden opportunity for the private sector, since the  cultural industry, characterized by innovation and talent, might not  easily fit in to the more rigid formats of State-run companies," he  said.
Xie Tao, a media officer from a Beijing-based cultural development  company, told China Daily that his business has seen a progressive rise  since the company opened in 2005.
"Almost all the concerts and shows we held this year were a box office success," he said.
Xie said his company had benefited from both government policies and international experience.
"We have more government support than before and we also have access  to more international stars, such as the Eagles and Bob Dylan, since we  are funded by a foreign company.