Understanding and knowing buyers' expectations

Editor:at0086 | Resource:AT0086.com

Effective communication with buyers

Once you are in contact with a buyer, they will probably ask you many questions regarding your company and your products, as well as your ability to deliver on time and at a reasonable price.

What do buyers expect?


  • Buyers expect to receive accurate and factual information.

  • Buyers expect their questions to be answered fully.

  • Buyers expect your written English to be of a level sufficient enough for them to understand the answers to their questions.

Questions you should be prepared to answer

Below are some common questions buyers ask when they are inquiring about your product offering:

  • Do you provide customized service?

  • Do you accept OEM/ODM orders?

  • Do you accept small orders or a low minimum order quantity (MOQ)?

  • Do you provide samples free of charge?

  • Do you have stock available?

  • How long from the point of design to actual production?

  • What is the typical turnaround time for a minimum order?

  • Do you have an English-speaking staff?

  • Of course, this is also a good guide to the content you as a supplier can have in your sales or promotional emails or catalogs. Making this information available upfront to buyers enables their questions to be answered as quickly as possible. Your goal should be to always to make a task easier for the buyer. If they are genuinely interested, even after having all of the facts, they will contact you. This ultimately benefits you, as you are only contacted by more serious buyers, which saves you time and effort.

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