Some businesses who failed at advertising their products in China always regard the buyers as the main cause. However, as a smart business, you need to do the same things with new ways. Try to use one of the following strategies, or better, use them together, thus your result will be exciting.
1. More information is better than less
Most advertisers think that buyers will be more apt to call about a business for sale if little information is given. The fact is always the opposite. Buyers in many instances will bypass the business feeling that the company probably doesn't know that much about the listing and they don't want to waste their time on such a business.
More is better. In fact when you give a lot of information it gives buyers a sense of comfort – which they feel they already know a lot about you before they even meet you.
2. Making your ads stand out—feature your ads for more exposure
If you have the advertising option to "Feature" a business and get more exposure by having it appear in the top of listing results or with pictures, it is usually worth it, for many more serious buyers will see it more repeatedly and respond quicker.
If you have the advertising option to "Feature" a business and get more exposure by having it appear in the top of listing results or with pictures, it is usually worth it, for many more serious buyers will see it more repeatedly and respond quicker.
3. Tracking your advertising results
Make sure you know where your buyers see your ads. Track your results, and ask every caller where they saw your ad. Remember to see which sites your emails are coming in from. After you determine where the better, more qualified buyers are coming from stick with that media for your advertising.
Make sure you know where your buyers see your ads. Track your results, and ask every caller where they saw your ad. Remember to see which sites your emails are coming in from. After you determine where the better, more qualified buyers are coming from stick with that media for your advertising.
4. The first 30-45 days are critical
It is important because thousands of motivated buyers will first see your ad when it first comes out and first impressions are important. If you have all the information in your advertising, it can explain any nuances over the phone when called; you will have a better chance of a meeting with buyers quickly.
It is important because thousands of motivated buyers will first see your ad when it first comes out and first impressions are important. If you have all the information in your advertising, it can explain any nuances over the phone when called; you will have a better chance of a meeting with buyers quickly.
5. Do not stop your advertising until you have check in hand
50% of all offers to purchase businesses are never completed. Make sure you keep your advertising running until you have the final check from the buyer, and also make sure you have backup buyers at all times. Keep taking phone calls/emails from interested parties, record their names in a folder and get back to them should things sour with the current buyer.
50% of all offers to purchase businesses are never completed. Make sure you keep your advertising running until you have the final check from the buyer, and also make sure you have backup buyers at all times. Keep taking phone calls/emails from interested parties, record their names in a folder and get back to them should things sour with the current buyer.
6. Getting to potential buyers immediately
Some buyers are always complaining that the advertisers is they take a too long of time to get back to them. Make sure you call back a buyer within 4-8 hours of receiving their phone call or email. Remember you are in competition with other businesses for sale.
Some buyers are always complaining that the advertisers is they take a too long of time to get back to them. Make sure you call back a buyer within 4-8 hours of receiving their phone call or email. Remember you are in competition with other businesses for sale.
